The next stage in 'The Dark Knight' viral markeeting campaign is here. Everyone had sent in pictures of them as jokers across the US, and a few received a copy of 'the gotham times' newspaper. 3 pictures were put into the paper as part of a story.
This has been an awesome campaign, and has really engaged the fan culture which is massive for this film, and the DC comic in general. Take a look at the digital version of the paper, it'l set you all up for the film well I should hope.
The Gotham Times
Monday, 26 November 2007
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